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	<title>Beaufort Books &#187; Jodi Picoult</title>
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		<title>Beau and Arrow &#8211; Book Commercials?</title>
		<link>http://www.beaufortbooks.com/2010/03/beau-and-arrow-book-commercials/</link>
		<comments>http://www.beaufortbooks.com/2010/03/beau-and-arrow-book-commercials/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 19:13:33 +0000</pubDate>
		<dc:creator>Beaufort Books</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[27 dresses]]></category>
		<category><![CDATA[book commercials]]></category>
		<category><![CDATA[dramatic irony]]></category>
		<category><![CDATA[early spring]]></category>
		<category><![CDATA[great aunt]]></category>
		<category><![CDATA[House Rules]]></category>
		<category><![CDATA[Jodi Picoult]]></category>
		<category><![CDATA[May]]></category>
		<category><![CDATA[niece]]></category>
		<category><![CDATA[proposal]]></category>
		<category><![CDATA[Rosa's Pizza]]></category>
		<category><![CDATA[Tivo]]></category>

		<guid isPermaLink="false">http://www.beaufortbooks.com/?p=2487</guid>
		<description><![CDATA[The other night while watching TV, two strange things occured. The first, I was so entrenched in my Blackberry solitaire game that I did not fast forward through commercials of my Tivoed show. The second, there was a commercial for a book. In fact, I was so entrenched in my solitaire game that my mother, [...]]]></description>
			<content:encoded><![CDATA[<p>The other night while watching TV, two strange things occured. The first, I was so entrenched in my Blackberry solitaire game that I did not fast forward through commercials of my Tivoed show. The second, there was a commercial for a book. In fact, I was <em>so</em> entrenched in my solitaire game that my mother, who was on the phone at the time, snapped her fingers to get my attention and pointed at the TV. It was a trailer-like preview of Jodi Picoult&#8217;s <em>House Rules</em>, complete with dramatic voice-over, and enough information to make you feel like you&#8217;ve already read it. The point is, book commercials are awkward. I want to tap them on the shoulder and redirect them to Newspaper Street. Kind of like the guy who picked up the phone when I tried to order pizza today and said &#8220;Not Rosa&#8217;s Pizza&#8221; (who was clearly upset that I was not ordering cupcakes and gave me the correct number which he had already memorized). To play devil&#8217;s advocate to my own complaint, it <em>did</em> get my attention.</p>
<p>On a happier note, my neice got engaged this morning! Yes, wedding #9 is just around the corner. I really wanted to tell you all the other day during my 27 Dresses rant, but I was sworn to secrecy. The chances I might be a great aunt before I turn 25? Very good. Granted, I was only 10 months old when my brothers dragged me down the aisle at my sister&#8217;s wedding, but being a great aunt is not something I would have opted for before age 40. In case you were wondering how the proposal went down, she was called in for an interview at a local elementary school, and had to read a book to the class. On the dedication page she saw her own name (Enter &#8220;awww&#8221; here). Funnily enough, she told me about the interview, and the fact that she would be reading a book just yeterday, while unknowingly blowing my hair for her own party, which is tonight. Hello, dramatic irony!</p>
<p>In other news, it&#8217;s a magnificent 57 degrees in NYC today, but I think the upturn in weather has really gotten to people&#8217;s heads. Newsflash &#8211; it is still wintertime. Meaning I needed to put my gloves on this morning during my walk to the train station, despite the fact that I opted for my second-tier winter coat. People see sun and immediately strip down to shorts and a t-shirt. Just because there&#8217;s no snow on the ground, doesn&#8217;t mean it&#8217;s time to hit the beach! Come on people. I don&#8217;t wanna see your toes until May.</p>
<p>Have a great week!</p>
<p>Rachel Lily</p>
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