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The Comeback: How Innovation Will Restore the American Dream

Friday, November 5th, 2010

America seems to be on a downward slide. Our government spends too much; our economy creates too little; and we aren’t preparing our children to compete in a global marketplace. Yet our politicians – Republican and Democrat alike – just don’t get it. While once-great cities fall into decay, Washington thrives, living off the hard work and tax dollars of the private sector.
It’s time for an American comeback — and it starts with innovation.
Throughout its history, America’s great innovators have been the drivers of our unsurpassed economic success. American innovation transformed a country of ragtag farmers into the epicenter of the world’s technological progress.  Innovation creates jobs, markets, and new industries where none existed before. Most importantly, innovation moves us forward as a nation, pushing us to succeed and strive for a better tomorrow. In short, innovation is the American Dream.
In The Comeback, Gary Shapiro shows us how to return innovation to its rightful place at the center of America’s economic policy.  The Comeback is a new blueprint for America’s success.

About the Author: Gary Shapiro

ISBN: 978-0-8253-0562-7

$24.95 Hardcover

224 Pages, 6 x 9

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Funny Business

Imagine getting career advice from Muhammad Ali; a lesson in stardom from Bill Clinton; watching Don Rickles embarrass one of your most important customers; being caught red-handed using the product of your client’s biggest competitor; lying to the president of the United States; firing your wife from your company; taking Lee Iacocca bowling at midnight; seeing your weekend with “another woman” advertised on a billboard.

The stories in Funny Business really happened. They come from Allen Rosenshine’s more than forty years at BBDO, one of the world’s foremost advertising agencies. And what a supporting cast-Jack Welch, George H.W. Bush, Michael Jackson, Joe DiMaggio, Marlon Brando, Frank Sinatra, Lou Dobbs, Rudy Giuliani, Joe Louis, Henry Kissinger, Bob Newhart, Catfish Hunter, Thurman Munson, Yogi Berra, Whitey Ford, Don King, Luciano Pavarotti, Tommy Lasorda, Lionel Richie, Duke Snider, and many other movers and shakers-a host of famous names (and a few aliases) in less than famous but truly funny scenarios.

The moguls-many of America’s most recognizable captains of industry-appear in scenes not customary in any corporate boardroom. The mobsters are characters far more funny than threatening. The megastars-from presidents to pop artists to pro athletes-are captured here as no camera has ever seen them. When these crowds mix with the madcap world of Madison Avenue, it is never business “as usual.”

And there’s the author himself, owning up to his own follies, foibles, and foul-ups-a comic counterpoint to his recognition as one of the most prominent people in advertising.

Funny Business is not just about business. It’s about all of us-the only creatures on earth who can laugh at ourselves.

About: Allen Rosenshine

Hardcover: $24.95 (ISBN: 9780825305399)

Business

296 pages

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